A cohesive stationery system for everyday business communication.
BRAND STATIONERY
Letterhead
Envelope - 5x11
Envelope - 10x12
Business Card
Print Collateral
Bringing the visual language beyond the screen.
The NNSC visual direction was extended across key print touch points, creating a consistent and professional communication system across brochure and corporate stationery.
BROCHURE
Digital
A cohesive print piece designed to communicate NNSC’s capabilities through structured layouts, bold imagery, and clear visual hierarchy.
This project went beyond individual design pieces, giving me the opportunity to think across visual direction, digital experience, and print communication as one connected system.
​
-
Visual Direction - Moodboard · Colour · Typography
-
Digital Design - Website · UI · Layout
-
Print Design - Brochure · Stationery
-
Design Systems - Consistency · Hierarchy
-
Creative Thinking - Communication · Problem Solving
Digital Designs
Print Designs
Visual Direction
Design Systems
Creative Thinking
One Visual Language. Multiple Touchpoints.
Beyond the Deliverables
My Role: Visual Direction · Website Design · Brochure Design · Print Collateral
​
Building a Consistent
Visual Language
The objective was to create a cohesive visual experience across NNSC's digital and print touchpoints. The work focused on establishing a clear visual direction and translating it consistently across the website, brochure, and corporate stationery.
Finding the Visual Direction
The moodboard explored the visual language for NNSC through typography, imagery, composition, colour, and overall tone. The direction focused on creating a look that felt professional, structured, contemporary, and dependable.
Neue Haas Unica Pro - Bold
Aa
Titles & Headings
TYPOGRAPHY
Neue Haas Unica Pro - Regular
Aa
Body Copy
#D93A34
PRIMARY
#000000
SECONDARY
#2B384E
ACCENT
#343434
NEUTRALS
VISUAL INSPIRATION
Bold. Industrial. Contemporary.
Shaped the visual language through imagery, typography, and layout.
A visual direction inspired by industrial imagery, bold colour blocking, clean typography, and structured layouts, setting the foundation for NNSC’s digital and print experience.
COLOR SCHEME
Bold. Structured. Industrial.
Used consistently across the website, brochure, and print collateral.
The colour palette was developed to create a strong and consistent visual identity across digital and print applications. The combination of primary and supporting tones was chosen to maintain clarity, contrast, and visual consistency.
Website Design
A cohesive digital experience, built from the visual direction.
The NNSC website translates the established colour, typography, and visual language into a structured and engaging digital experience. The design focuses on clear navigation, strong imagery, and consistent visual hierarchy across every page.
​
What I focused on
You can put these as 3 small labels underneath the paragraph:
​
1 - Visual Hierarchy
Clear layouts that guide users through the content.
​
2 -Consistent Design
Typography, colour, imagery, and spacing carried across pages.
​
3 -Responsive Experience
A consistent interface designed across desktop and smaller screens.
Homepage Experience
Industry Page
About Us Page
Product Page
Contact Page
Designed & Owned by Madhubala Chawla.
+91 9818121483
Gurgaon, Bangalore (India)
© 2026 Masala Visuals. All Rights Reserved.